Ushering Motivation and Behavior Change into the 21st Century

Motivation-CoverLet’s face it… change is hard — for both organizations and individuals alike. We have learned a great deal about motivation and human behavior over the last 50 years. Yet, in spite of the burgeoning evidence, people remain stuck on outdated, flawed approaches to fostering change. In this eBook, we explore motivation and behavior change with the purpose of providing greater clarity and supporting getting unstuck.

Jon Robison, PhD, MS, MAJon is an accomplished speaker, teacher, writer and consultant. He has spent his career advocating that health promotion shift away from its traditional, biomedical, control-oriented focus, with a particular interest in why people do what they do and don’t do what they don’t do. Jon has authored numerous articles and book chapters and is a frequent presenter at national and international conferences. He is also co-author of the book, “The Spirit & Science of Holistic Health — More than Broccoli, Jogging and Bottled Water, More than Yoga, Herbs and Meditation.” This work formed the foundation for one of the first truly holistic employee wellness programs — Kailo. Kailo won awards in both Canada and The United States, and the creators lovingly claim Jon as its father. Contact Jon at: or

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